22 Apr 09 / 10:45 / Joe Hedges
CATEGORIES: Branding / Strategy / Trends /
Who is the designer?
I have often read articles, blogs etc that cover the frustrations of designers who are victims of a prescriptive client. Being agency side for the best part of 21 years I have experienced the effect many times. It is however a complicated area and hard to work around. I'll start this by breaking down the kind of clients that I have come across, mostly though I have been lucky, but there have been occasions. The trained marketing or brand manager with no agenda except a successful project and possible promotion as a result, perfect! They tend to listen and...
Read Full Article Comment (1)26 Feb 09 / 15:06 / Joe Hedges
CATEGORIES: Branding / Design / Strategy / Trends /
3D logos, why, when and what for...
In recent months a successful brand that Rareform created was tweaked by a US based branding consultancy. Although the logo wasn't changed, what they did was create a new 3D version of it. Now, don't get me wrong, I'm not writing this on a mission to protect our work, however, it did raise an internal debate about the 'whys' and 'why nots' around creating 3D logos. Additionally, it has been something in the past that we have engaged in with different clients for different reasons. I therefore thought it would be a good blog subject and would welcome other opinions....
21 Jan 09 / 22:37 / Joe Hedges
CATEGORIES: Branding / Engagement / Strategy /
Brands, inside out
I suppose I should start with the obvious question; what is a brand and why do we need them?. Let's cover this for a moment, in simple terms. A brand is character, the lasting impression I have when I remember an experience with a company, or even a person come to that. So, that said, what are the touch points of a brand. Errr... logo, website, brochure, store, packaging, office, business card etc etc... you know all these. The thing is, agencies typically create brand strategies by creating a full proposition for a company, you know, vision, mission &...
