21 Jan 09 / 22:37 / Joe Hedges
CATEGORIES: Branding / Engagement / Strategy /
Brands, inside out
I suppose I should start with the obvious question; what is a brand and why do we need them?. Let's cover this for a moment, in simple terms. A brand is character, the lasting impression I have when I remember an experience with a company, or even a person come to that. So, that said, what are the touch points of a brand. Errr... logo, website, brochure, store, packaging, office, business card etc etc... you know all these. The thing is, agencies typically create brand strategies by creating a full proposition for a company, you know, vision, mission &...
