11 Nov 08 / 16:11 / Joe Hedges
CATEGORIES: Branding / Design /
THE POWER OF BRANDS
We've been thinking, what makes a brand work today? I've been wanting to talk about this subject for some time, I've had a few particular brands in mind that I have had the pleasure of reviewing, brands that have changed the market place for good. One of these is Innocents Drinks. This crazy group of guys and girls took a product that is simple and easy to produce and created a huge change in the market. They essentially did what all good branding companies should do, they looked at what was different and special about their product, and then created...
